Events
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Red Chariots is happy and proud to have designed and executed corporate events for a wide spectrum of TG, ranging from CXOs across the globe to blue-collar associates on home grounds. Our experience of over 3 decades, brings to the table:
* Innovative event campaigns
* Focussed solutions for brands
* Effective communication
* Extended event experiences
* Celebrity artist management and
* Enhanced event technology that makes for never-to-forget events
Event Technology
"Technology may not replace the magic of the human mind, but technology in the hands of great minds can be transformational"
Events today are an 'experience', heightened by the tools of technology. The in-house tech team at Red Chariots enhances audience engagement with unique solutions in AR, VR & MR. Innovative and customised tech tools allow for an extended period of the event journey and create multiple touch points to connect with the TG.
Masala Kart
For a team of food lovers and connoisseurs, discussions on unique food destinations and delectable dishes were a natural outcome. Born of a fetish to create an All India Street Food Festival with delicacies from across the nation, hygienic prep methods and exacting food standards, Masala Kart is a unique IP of Red Chariots.
The fest is a logistical challenge featuring 150+ cooks from across India, about 160 mouth-watering varieties of dishes and a footfall of about 48000 per day. Since 2011 this IP has been featured in Chennai and Hyderabad, winning critical acclaim from food enthusiasts, critics and vendor partners alike.
Rural Marketing
“Go Rural”, the buzzword of developmental marketing today, has been our mantra since 1982. Early forays into dusty, shandy markets and rural activations, make us pioneers in the industry. Our ideation has helped several brands establish a favourable image and enhance their market share in rural areas across India. Our journey over the years has been as transformative as the rural markets of yesteryears that, today, represent satellite markets of burgeoning potential.
Some highlights:
Launch of Coca Cola in the rural markets of Andhra
Promotion of Chabazza and Vardhan in South India
Promotion of Tide detergent
Britannia biscuits promotion in villages